The sales pages!
It’s the most important aspect of your website because it makes you money. If you aren’t closing clients or converting viewers into buyers than your business website isn’t working.
I know sales pages are tough. I’ve struggled with them.
I STILL struggle with them, especially my own. Trying to get everything just right is a time consuming process, especially if you don’t have all the tools and resources to make it as painless as possible.
I want to talk a little bit about your sales pages and what you can do to optimize them.
The biggest mistake is not testing out your offer before you create your course. You might have a brilliant solution to a certain groups’ problem, but if they don’t like your solution you are out of luck.
You’ve just put in hours upon hours of hard work and no one cares.
I’ve been there. I created a course that I thought every creative entrepreneur would need. I called it Fear to Fuel.
The idea was to give people a super valuable resource to help overcome their fears and do great work. I created an ebook, interviewed over a dozen experts, put worksheets together and an amazing bonus package.
A total of 15 people bought my course. It was well below my expectations.
I vowed to never let this happen again.
I don’t want this to happen to you either.
You deserve better.
Don’t create something that no one wants. You need to ask some tough questions before you begin creating your course.
1. What does my target audience struggle with?
2. How can I create a unique solution to their problem?
3. Are they willing to pay me for the solution?
Most of my clients don’t test out their offer. They fall in love with an idea because they think everyone needs it and it falls flat.
Three Rules to Creating a Great Offer
These are the rules that I use before I launch any product idea.
1. Take the Time to Craft a Great Offer
When you have a great idea for a product the worst thing you can do is start firing questions at people about your idea. No one wants to hear your machine gun approach to your half completed idea. Take the time to think about what your product would look like. Does it include an ebook, physical book, live training, video, etc?
You have to think through the concept yourself before you talk about it to anyone about it. You may have an entrepreneur friend to bounce these ideas off of, but you still want to make sure that you have thought through some of the concerns that may arise in a buyer’s mind.
2. Ask Your Network for Feedback
You should ask people in your immediate circle. If you know people who would be able to give you good feedback then float the idea by them and see the reaction you get.
I suggest doing this in person first. If this isn’t possible then phone is the next best thing. You want to see their reaction. The more information you can get the better.
3. Ask Your Tribe
Once you’ve flushed out your idea try taking it to a larger audience and seeing the excitement that you generate. Twitter, Facebook, your blog, newsletter are all great ways to do some product testing. They are already fans of what you do, so float the idea out there and see how people react.
Don’t be afraid to share your idea in a public way. People might be able to steal your idea, but they can’t execute like you. If someone does steal your idea then you know that it’s a probably a really good idea.
Most problems already have a book, course or organization out there trying to help people. It’s your job to come up with a unique solution that helps people from your strengths. So don’t be afraid to make your idea public.
Many of my clients buy ads on Google or Facebook to see how many click-throughs they get. This is a little more advanced, but you can try creating 3 different offers and see which one gets the best click through rate.
This is a great way to do product research without spending a ton of money.
Putting It All Together
When Stacy and I put together Sales Pages that Convert we used these techniques. Once we realized everyone loved the idea. One person from my network emailed me asking me for more information before I had even created the product.
We knew we had a winner.
You can sign up for the free training on the website. We are looking to launch in a few weeks, so I would suggest signing up now before we take down the free training.
You can do the same thing. Just follow these steps and you’ll have a much better idea of what people need and how to create a successful product for your next launch.
How do you figure out if your offer hits your audience’s “sweet spot”?