The Power of Story with Mike Pacchione

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The most important thing you can do as a business is to include stories that resonate with your customers.

The more you can communicate why you are trying to help people the easier it is to create a relationship. That\’s where a powerful story can make all the difference. Customers can see themselves in the story and understand why your product is worth their time and money.

Mike explains how to paint a picture that allows customers to see how you can create success through their eyes. It all starts with showing people how things could work versus telling them how you can help them.

The best quote from the interview was:

“All you ever need to do (to create a connection) is to put things in terms that resonates with them (customers).” – Mike Pacchione

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In this interview you’ll learn:

  1. The power of story.
  2. Why the audience is the hero and how to use this in your business.
  3. How to include stories that make people laugh in your presentations.
  4. The importance of using conversational tones on your websites that feel comfortable instead of stiff and boring.
  5. How to give people ideas they can remember.

You can also check out Mike’s Twitter handle and Duarte, the company where he teaches people how to unlock their great stories.

What was your favorite takeaway? (Just let us know in the comment section.)

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