The One Secret Copywriters Don’t Share with You

\"shhhh-250\"Sales pages are never easy. Some copywriters make it look easy, but this is after years of practice and applying one secret that I\’ll share with you here.

There are so copywriting questions to answer when you start your sales page:

1. Why would someone want to buy my product?
2. What do you put in and what do you leave out?
3. What kind of language does your ideal customer like?
4. Is she visual or verbal?
5. Does she need a guarantee to buy?

This list can go on for awhile. You get the point.

Your Offer

The most important aspect of any sales page is getting the offer right. This means finding the right language that speaks to your ideal buyer.

I struggled with this for a long time. I thought I could just write compelling prose and people would buy.

I was so wrong.

Right Language

The best way to find the right language is to ask your audience. I like to ask my newsletter list, my blog readership and my social media followers.

Ask your audience what they are struggling with. Simple. I asked my audience over at Work Happy Now (career site) what their biggest struggle was and 47% of them said that they struggled with their energy at work.

I gathered this feedback and I’m put together a small course to help them with this issue. The most important thing is using their answers in my copy because it speaks directly to them. They want me to solve their pain.

Most people asked for:

stress relief

I used this phrase throughout my copy to help show people that this was going to be a big part of how I helped them.

Instead of writing my sales copy blindly, I took their language and infused it into my sales page.

You can do the same thing!

Pain Points

Look at what pain points your followers are having.

You can ask them via:

  1. Blog post.
  2. Survey
  3. Social media (Facebook, Twitter, etc.)

Use their answers in your sales copy and you’ll hit that emotional sweet spot that gets your people buying from you.

How do you write your landing page copy so it speaks directly to your ideal buyer?

* Are you struggling with your sales page conversion rate? You can order a sales page review from me today.

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