Chatting with Jen Louden about Enjoying the Marketing Process

Everybody has a different take on marketing. Some people tell you to be everywhere, others tell you to pick a niche and rock it. Then there is Jen Louden telling us to do marketing we love.

I love that message!

Too often people do marketing that grinds away at them. They think that they have to be on Twitter, Facebook and every social network for hours on end. We all have different marketing superpowers. They key is to be kind to ourselves throughout the whole process. If you aren\’t having fun with your marketing then you probably aren\’t doing a very good job with it.

I took a sample of some of the tweets from our marketing chat (#mktgchat) that I hold every Tuesday at 2pm EST (11am PST) on Twitter. There were some real gems this past week.

\"Twitter

\"Twitter

One of my favorite tweets was from @jwitcraft – \”A4: Not enough of it, gave up too soon. Forgot 7x exposure rule.\”

Too often we give up on marketing because we don\’t think it\’s working or we get bored with it. This is one of the biggest mistakes I see my clients making. People need to be hit by a message from 7-15 times before they decide to take action.

Don\’t give up too soon. You must be patient with a good marketing campaign.

If you want to review the complete #mktgchat you can download the PDF. Thanks for a great chat Jen!

Your Turn

What is your perspective on marketing? Do you feel like you give up on your marketing efforts too quickly.

4 thoughts on “Chatting with Jen Louden about Enjoying the Marketing Process”

  1. The biggest problem I see is a lack of a marketing plan/strategy for most campaigns that maps it all out, shows costs and results are studied. I’m really liking the pop-up marketing that is developing – a solution to the present economic climate. Pop-up retail stores, pop-up (dance/music) benefits. Flash cash events are interesting also. So much innovation happening right now with marketing.

  2. The biggest problem I see is a lack of a marketing plan/strategy for most campaigns that maps it all out, shows costs and results are studied. I’m really liking the pop-up marketing that is developing – a solution to the present economic climate. Pop-up retail stores, pop-up (dance/music) benefits. Flash cash events are interesting also. So much innovation happening right now with marketing.

  3. Hi LA, I agree. Too many people don’t think through the whole marketing process, plan it, measure the results and adjust for next time.

    I’ve never heard of Flash cash events, but after doing a little research they look like they really create some cool buzz.

  4. Hi LA, I agree. Too many people don’t think through the whole marketing process, plan it, measure the results and adjust for next time.

    I’ve never heard of Flash cash events, but after doing a little research they look like they really create some cool buzz.

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