How to Connect with People that You Care About – A Laura Roeder Interview


When you approach people it’s important to connect as a peer instead of a fan because you have amazing talents too. It’s this mindset shift that can help you create more meaningful connections. When you connect with people from a place of heart and curiosity, the conversation flows more naturally.

Laura Roeder talks about how she started her business by building websites and moved into social media. Each step led to her building software to help entrepreneurs improve connections on social media.

I also loved her answer to my secret of happiness question. I like how she broke down the decision process behind how she tries to add happiness to her life on a daily basis.

The best quote from the interview was:

Click to Tweet – “Approach people as a peer instead of a fan.” – @lkr

“We’re usually off base with what the customer really wants because they look for different details.” – Laura Roeder

“I’ve given up with being strategic (about networking). I’m going to hang out with people I like and are interesting to hang out with.” – Laura Roeder

If you liked this podcast subscribe via iTunes.

In this interview you’ll learn:

  1. Why you can’t stress out about every decision you need to make as you build your business.
  2. Understanding the importance of connecting with your customer’s needs.
  3. Putting the focus on selling yourself vs. selling your product.
  4. Vision vs. action.
  5. Why being too strategic when building your network can hurt your business.
  6. The most important element to being a great boss/manager.
  7. What to look for when hiring a new employee.

You can also check out Laura’s website and follow her on Twitter. You’ll be glad you did.

What was your favorite takeaway? (Just let us know in the comment section.)

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