Company Core Values

Company values act as the heartbeat of an organization, pumping life and direction into its every function. They’re the core beliefs that define not just what a company does, but how it does it, providing a compass for behavior, decision-making, and interactions. When values are genuinely lived out, they create a shared sense of purpose and belonging among employees.

Imagine the values as the DNA of the company. Just as DNA provides the code for the traits and behaviors of living organisms, company values embed the essence of the company’s culture. They shape the character of the organization, influencing how it’s perceived both internally by employees and externally by customers and stakeholders.

Furthermore, in a rapidly changing business environment, while strategies and goals might shift, values remain a stable foundation. They offer guidance in uncertain situations, helping leaders and employees navigate challenges and make choices that align with the company’s true essence.

Values also play a crucial role in attracting and retaining talent. People want to work for companies that resonate with their personal beliefs. When there’s alignment, employees are more motivated, engaged, and committed. They see themselves as part of a larger mission, not just completing day-to-day tasks.

Moreover, company values serve as a bridge between the company’s vision and its daily operations. They ensure that the grand aspirations of the company are grounded in tangible behaviors that can be observed, measured, and cultivated.

In essence, while products, services, and strategies might be replicated by competitors, a company’s values, when authentically integrated into its culture, make it truly unique. They’re the soul of the company, driving passion, purpose, and performance.

Go through the list of core values below. You’ll see many similar ones. Try to pick the ones that ping your heart. Which ones speak to you? Don’t choose a value because you want to have that value. Choose your values that connect with your soul.

Here is a list of values to help you:

  1. Hope
  2. Service
  3. Responsibility
  4. Faith 
  5. Honor 
  6. Trust
  7. Freedom
  8. Honesty
  9. Love
  10. Courage
  11. Resilience
  12. Patience
  13. Balance
  14. Community
  15. Grit
  16. Creativity
  17. Discipline
  18. Influence
  19. Curiosity
  20. Wisdom
  21. Kindness
  22. Weirdness
  23. Trust
  24. Spirituality
  25. Peace
  26. Leadership
  27. Communication
  28. Humility
  29. Health
  30. Empathy
  31. Compassion
  32. Forgiving
  33. Acceptance
  34. Joy
  35. Equality
  36. Teaching
  37. Happiness
  38. Wonder
  39. Respect
  40. Wealth
  41. Moderation
  42. Excitement
  43. Knowledge
  44. Innovation
  45. Family
  46. Fun
  47. Connection
  48. Security
  49. Invention
  50. Diversity
  51. Intelligence
  52. Success
  53. Teamwork
  54. Quality
  55. Excellence
  56. Growth
  57. Friendship
  58. Reciprocity
  59. Caring
  60. Wellness
  61. Money
  62. Strength
  63. Integrity
  64. Openness
  65. Generosity
  66. Fitness
  67. Play
  68. Forgiveness
  69. Beauty
  70. Truth
  71. Appreciation
  72. Abundance
  73. Humor
  74. Clarity
  75. Encouragement
  76. Cooperation
  77. Power
  78. Skill
  79. Affection
  80. Effectiveness
  81. Finesse
  82. Loyalty
  83. Order
  84. Toughness
  85. Goodness
  86. Involvement
  87. Adventure
  88. Learning
  89. Fairness
  90. Commonality
  91. Risk
  92. Change
  93. Harmony
  94. Entrepreneurial
  95. Willingness
  96. Justice
  97. Fame
  98. Achievement
  99. Professionalism
  100. Balance
  101. Expressive
  102. Adaptability
  103. Productivity
  104. Legacy
  105. Challenge
  106. Significance
  107. Imagination
  108. Enthusiasm
  109. Victory
  110. Traditional
  111. Solitude
  112. Consciousness
  113. Insightful
  114. Grace
  115. Candor
  116. Assertiveness
  117. Boldness
  118. Dependability
  119. Fortitude
  120. Spontaneous
  121. Focus
  122. Present
  123. Charity
  124. Realistic
  125. Sharing
  126. Transparency
  127. Structure
  128. Mastery
  129. Energy
  130. Vision
  131. Inspiring
  132. Decisiveness
  133. Trustworthy
  134. Logical
  135. Reflective
  136. Careful
  137. Inquisitive
  138. Uniqueness
  139. Unity
  140. Simplicity
  141. Meaning

Pick the top 5 values and write why they matter to you. This process will allow you employees to understand what your company believes in and how their values align with the company’s values.

Photo by Tim Marshall on Unsplash

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