What Color Buy Button Should You Use on Your Sales Page?

Many clients always ask me – What color should my buy button be on my sales page?

Now there is no definite formula, but I’m going to give you a great place to begin testing.

I’ve talked about the importance of split-testing here.

You can see QuickBooks uses a Dark Blue and a lot of white space to bring people’s attention to their orange button.


The focus is getting people to try their online service, which is their top priority. The next orange button down encourages people to sign-up for a free trial.

Since they use dark blue for their dominant color they choose to use orange for their button. You can see from the color wheel below that orange is the opposite color from dark blue and pops the most.

You will actually process the orange as vibrating because it’s the opposite color from the main them, drawing your attention to it.


I changed a button from red to green and increased click through rate (CTR) by 5%. I then changed the button to orange and increased my CTR by 15%.


So buttons really do matter.

Now it’s time to look at your sales page, what is the main color of your site?

If it’s red then you should start with green to attract people’s attention to your button.

You should be split-testing this to see how your people react to different colors. Green is a good place to start, but you might have better success with yellow-green.

Testing different theories out is always worth your time and attention because you get a deeper understanding of your customer’s mindset. When you understand what triggers an emotional response in your “ideal” customer you make the sales process easier for them and you.

Your Turn

What color button do you respond well to? Have you tried split-testing your own sales page buttons?

* If you need help finding the hidden customer triggers, to boost your conversion rate on your most important pages, you can order a sales page or landing page review. You\’ll receive a detailed report and an online call to walk you step-by-step through the report.

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