As you know the sales process is a tricky one. It’s a balancing act of pulling in your ideal customers and pushing away the people who aren’t a good fit. Many of my clients don’t like the idea of pushing anyone away, but really it’s an important part of business. If people buy what you […]
Honesty is always the best policy. Right? Then how come so many of us lie to ourselves. Oh I don\’t have time to create a new product in Q2, or I can\’t hire an assistant because it will take too long to train them. We lie to ourselves because it\’s easier than facing the truth.