Author name: Karl Staib

A man and woman, standing in front of easel, working on process optimization for their company.

Unlock Growth: The Top Three Focus Areas for Process Optimization

Last year, I worked with a SaaS client struggling to retain customers. 70% of their customers usually cancel their subscription between 6-12 months. As we looked through their processes, we found a unique trend. The customer care team’s automated education outreach would be sent out to customers every week within the first three months. Then,

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Company Core Values

Company values act as the heartbeat of an organization, pumping life and direction into its every function. They’re the core beliefs that define not just what a company does, but how it does it, providing a compass for behavior, decision-making, and interactions. When values are genuinely lived out, they create a shared sense of purpose

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McDonald's restaurant at night

10 Ways McDonald’s Processes Helped Them Dominate the Fast Food Industry

In 1954, Ray Kroc, then a 52-year-old Multimixer milkshake machine salesperson, visited San Bernardino, California. He had learned that the McDonald brothers, Richard and Maurice, had purchased eight of his machines for their drive-in restaurant. Intrigued, Kroc went to see for himself why they would need so many machines. What he discovered was revolutionary for

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